Oh, how I love visiting Loft Outlet! If fact in the last couple of years I bought pretty much every single pair of my jackets, trousers and shirts at this shop. During these shopping sprees I got to know the guys and their unique approach to men’s fashion. This is why I was really excited, when Gergely Kun (an awsome guy by the way) commisioned me to shoot an editorial of the auntum collection of 2019 around the building.
While it was October, the sun was searing like crazy. All my lights were struggling to keep overpowering the sun. At least that was what they were supposed to be doing, but most of the times I relied purely on sunshine and shade. Luckily the three guys I was photographing were there to help me if I had to move anything. Photographing male talents has it’s perks.
” Shooting at a location like this had its challenges. ”
Shooting at a location like this had its challenges. It was next to impossible to leave distracting elements out of the compositions, so I started using them as props. The color of the walls, sides of vans, railings are a great example.
Due to the insane light, I had to get creative with the depth of field as it was impossible to shoot at an open apperature as I usually do. In return, the images are crisp clear and sharp. All the colors came out lively and real.
Wardrobe was awsome as always. Strait out of Italy, these pieces of fashion never fails to amaze me. As the shoot was just a day after the new shipment was opened, they were very new. I already know what I’ll take home next time I visit the store!
I love models that have a connection to the brand they are modelling for. In this case, the three guys actually work for the company. They have decades of combined experience styling men. This was a shoot where we certainly did not need a stylist.