On a Lovely October afternoon, we set out to shoot the auntum/winter collection of Loft Outlet. It is my long time favourite Italian style men’s fashion store in Budapest, Hungary. The location was Szabadság tér and a very cool interior design store called Point One. The models and stylists were – as always – the good people from Loft. So, let us do a fashion photoshoot downtown!
Loft is great in suits too, but what I really like is their selection of semi-casual fashion. Pieces of clothing that are elegant, but still very wearable and confortable. If you’re used to wearing jeans and t-shirts, it is just a tiny step to pick up a shirt and a coat, but it makes a world of a difference. This is what I believe in, and this is where they come in. When I need to freshen up or want to add a special something to my wardrobe.
If you want to buy something useful, then choose a piece that will complement your existing wardrobe, and build your collection this way.
Gergely Kun @LoftOutlet (paraphrasing/translating)
Some tech stuff ..
There were a few very cool moments during this shoot. One was at a staircase. It has a lovely grey texture where I set up all three of my models. I could’ve shot these in color as well, but somehow that curved wall called for black and white. I put my smaller, 72cm octabox on the first floor beaming down on the models.
Another was when I used my 14mm super-wide to capture one of my models. I went really low for this bug’s eye perspective. Using the extreeme distortion of the lens I managed to make the model taller than the buildings. The very buildings that had excellent lines and created a natural border for this central composition. This became one of my most iconic fashion images.
Gear used
- Nikon D750
- Nikon 105mm f2.8 Macro
- Nikon 85mm f1.8
- Nikon 24-70mm f2.8
- Samyang 14mm f2.8
- Jinbei 600W mobile strobe
- Octaboxes: 72cm + 150cm
While this shoot was in 2018, there may a few pieces left of these awsome pieces that you can pick up at crazy low prices, or check out the new collections if you want something up to date!
If you are a fashion designer, a clothing company or a store wanting to sell more and more fabulous items, you may need a fashion photographer! If so, contact me!
